With the economic crisis, "value" (value) will be leading the trend of furniture in 2009. Singapore's furniture industry and designers in the "decorated sleep" almost in one voice that when the economic crisis the world to rethink the model of consumption, the definition of luxury, "value for money" (Value for Money) and changing "values" ( values), as well as the promotion of sustainable value, not a waste of resources, environmental design, will dominate the next few years to buy and design direction.
Top Furniture: modern furniture is still popular luxury furniture blowing "sustainable" wind
Environmental protection to encourage the "non-waste + sustainable," the original with the period of "no unnecessary wastage" is the same. Before many furniture designers to address environmental issues, the economic crisis also luxury designer to join the "sustainable" ranks. SPACE senior marketing manager for the city of Suri-ching said: "The designers are self-motivated use of recycled materials, or to shift the subject to improve the durability of furniture sustainability."
She cited the New York designer Stephen Burks, shredding on the use of old film magazine for the Italian brand Cappellini furniture designed "Love Series" of small tables and chairs.
So that more durable products, from generation to generation is the choice method to reduce waste. This allows the designer to treat the material more carefully, to make the best use, the expansion of product value to "value-for-money" effect. Well-known brand moooi gorgeous designer Trent Jansen also designed a pair of "Mother chairs" (Pregnant Chair), cute little place to hide in the big chair chairs "within the belly." Li Su-ching said: "This design through the relationship between mother and son close to touching the customer, when the products in conjunction with the Department of emotional customers, they will not easily abandon the treasure."
SPACE is a luxury furniture imports Singapore leader of a group, its brands include B & B Italia, Moooi, Fritz Hansen, Giorgetti, etc.. Li Su-ching said that the financial tsunami following the double-digit sales decline, but luxury brand marketing SPACE shall remain unchanged, to emphasize that lasting durable luxury furniture, and with "value for money" to consolidate the market position of the money to convince customers is spent worthwhile.
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